Income is proportional to the amount of attention you can get, so creating a demand for something has a lot to do getting the exposure and resulting in sales. I read about the Kardashian sisters are bringing out a 2nd range of clothes and thought it was a really good example of celebrities setting fashion and style trends. It also shows the amount of effort it takes to get exposure for a product, which is so often under-estimated.
It's best to think big ( and be outrageous if possible ) to catch attention. There's more written about this applying to displays on the display mannequins page of mannequinsRus.
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