Lady Gaga has some great marketers that are quite incredible. They make full use of the latest social media, and she's on Twitter to her fans before concerts, lets them upload videos of her concerts onto Youtube, uses Facebook and is capturing attention from everywhere.
Fashion is often set by celebrities, and although a lot of the clothes Lady Gaga wears will not make it into the mainstream, she's still influencing style and trends. Success and income is directly proportional to the amount of attention you can get.
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